Apple

Apple - Shot on iPhone

In Thai tradition, each day of the week is represented by a specific colour.

Every morning, Thais share images of flowers with greetings of optimism and well wishes with each other in the colour of the day. The campaign “Sawasdee to the colours of the new day” celebrates every new day with day x color themed images of Thailand all shot on the iPhone X.

Traditional Thai colours of the new day.

Client: Apple

Agency: Media Arts Lab

Outdoor

Hello Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday billboards

Digital

The platform homepage changed to reflect the daily color

Social

Daily colors were shared through social media