Cardi B x Instagram

Working closely with Cardi B’s creative team, we creative directed a unique collaboration with @instagram - to bring the world some much needed 2021 positivity via the supreme truth teller herself, Cardi B.

Using back-end bot tech - instagram users who dm’d Cardi recieved a custom made positive psychic reading for the new year. The project featured a series of 5 films with Cardi scored to the opening track “Get Up 10” from her debut triple platinum, #1 Billboard album - Invasion Of Privacy.

A suite of sharable graphic content featuring custom Tarot cards and Cardi-ism memes were made available for fans to share. 

Client: Instagram / Facebook

Label: Atlantic Records