The guys at Sid Lee wanted some help distilling the strategy and putting together a pitch for Samsung's top of the line SUHD TV. Working between their LA and Montreal offices we created this anthemic film that presents the device as a means to access the supernatural. We didn't win the pitch, but we didn't lose either. As is sometimes the case Samsung decided to go with... nobody.
Produced in conjunction with Caviar LA.

Client: Samsung

Agency: Sid Lee, Montreal